How do I get more traffic, more customers to come to my online store?
At some point, this thought will come across the mind of most online sellers. Probably you, as an online seller, have done your best in dressing up your stores with banners and products to prepare for the launch. You might have fantastic results, high page views, good impressions, and reasonable sales conversion in the first three months. Sales dipped on the fourth month, and you might start wondering where all the traffic goes to?
Before you look into improvising traffic funnels, here are a few checklists on your business.
1. Is this a good product?
Good price promotion does not make a product good. You need to ensure that your product is on good cost-benefit.
2. How impactful is your brand story?
You may have similar products with your competitors, but you need to have a strong ‘why’ for customers to purchase at your store
3. Is your store clean?
Clean store means a straightforward path for customers to find what they are looking for. Very often sellers might make mistakes if more banners translates to more sales. More on here for a best in class example.
4. Is your message loud and clear?
Customers have a short attention span. You need to have a sweet and precise message to catch their attention.
How to drive more traffic to your website?
We have a list of tactics to drive more traffic/ customers to come to the website to browse and view. In short, it can break down into two stems: organic and paid methods.
Organic method refers to visitors that land on your website from unpaid resources.
Here are a few way
a. Engagement in social media
1. Sharing to your social circle (friends and family)
Turning to friends and family for help to create awareness is important and helpful when you first launch the business, however, this only sustains for a very short time and the customers to reach are probably few connections away. Since it is free, why not try it?
2. Proactively do sharing on new arrival, best sellers, and product sharing.
It helps to stay relevant and up-to-date to your pool of customers. Sending updates to them will create loyalty and remind them to re-purchase in the next usage.
3. Contest and giveaways
This is a great way to capture more followers on social media, increase engagement and drive traffic to your website. When you run contests or giveaways, your customers will share the news after they have registered interest. Most of the time, your current customer base will share the promotion or news to friends and suggest them to take part as well. With word of mouth marketing, you would be able to get more users to come to your website, register newsletter or interest, and hence, conversion will happen.
b. Attract customers with content marketing
1. Blogging or articles to provide information
Producing blogs and articles would be helpful in addressing issues faced by customers. Blogs and articles that are relevant would have a higher chance of appearing at the top of search engines. Producing quality content is not easy, but most importantly, put yourself in potential customers’ shoes: what makes your products so special at your website? What else could be the attracting points aside from price promotion?
Creating content that Resonate: Feel Your Customers’ Emotions. It would be good that there is room to discuss and talk about at forum or comment section
2. Videos and livestream to educate and engage
Videos and livestream are effective tools to build trust with your audience. There are multiple channels to host videos and livestream. We would recommend hosting it on YouTube as it is the most popular and best channel for generating traffic. YouTube has more than two billion users. Videos about product education and content would be perfect.
Aside, posting a livestream at your website is another option. Livestream is ideal to engage with the audience, and generally, it should not last more than 30 minutes as the audience starts losing their attention span as time goes on.
3. Search engines optimization
Can your customers find your website online? Search engine is the tool for the audience to discover websites available to tackle keywords issues that they are looking for. When customers are searching for products or services, you would want your store or website to appear at the top of search in the first page. Most of the users will click to the links that appear on the top section of the first page (or first five links). The lower it appears, the lesser link clicks, and lower traffic going into your website.
Search engine optimization (SEO) is a process that fine-tunes your website and increases the chance of appearing at the top of certain keywords. SEO requires time and effort.
Paid method refers to web traffic that comes from paid promotions or advertisements.
Here are some of them:
1. Run paid social media ads campaign
Paid ads campaign allows you to create highly targeted groups to deliver messages to. You could tap into an audience that is outside of your users or shoppers base. As long as the persona is similar to your existing shoppers, the audience could still receive ads in their social media.
A few highly used tools included Facebook Ads, Instagram Ads, Tik Tok Ads, and Google Ads.
All these tools have a robust advertising platform and dashboard that allows you to target users based on interest, behavior, location and more. You could optimize your ads delivery and retarget the group which has a higher chance of repurchase and getting sales conversion.
2. Tapping into influencer marketing
Connecting with influencers is a great avenue to increase your brand awareness and boost traffic to your website.
Bloggers and key opinion leaders (KOLs) are highly trusted by their followers. Hence, getting them to feature and showcase your products is effective. You can choose to send product samples, PR boxes, and giveaways to them. Aside from getting their help in reaching an audience, you can learn from them on knowledge on social media platforms, what works, what does not work, and customers’ feedback. All these aspects will be fruitful for you to fine tune and craft better content on the platform and improvise your products, if any.
Bottom Line:
With all these tactics above, you should now be able to generate more traffic whether it is organic or paid sources. You should start identifying the root cause of low traffic on your website and test out one tactic per time to evaluate the effectiveness.
Once you have identified the tactics that are more fit to your business profile, then you need to learn on sustaining the traffic with the next step on getting more conversions.